Viacom's BET Networks and MTV Networks are combining channel resources to create a new programming outlet, Centric, set to launch in October, targeting African-American adults, network officials said.
The new network will take aim at Comcast/Radio One-owned TV One in targeting the 25- to 54-year-old African-American audience, while also reaching out to other multicultural audiences.
BET executive Paxton BakerBETN officials say it will launch with 45 million subscribers, a sizeable base for a new channel. Centric is the latest in a flurry of new African-American targeted network announcements over the past year -- although it's the first to have major entertainment media company backing.
Centric will initially feature entertainment/reality fare, but Baker said it could offer some news and public affairs programming in the near future.
How about airing NBC's GENERATIONS?
The new network will take aim at Comcast/Radio One-owned TV One in targeting the 25- to 54-year-old African-American audience, while also reaching out to other multicultural audiences.
BET executive Paxton BakerBETN officials say it will launch with 45 million subscribers, a sizeable base for a new channel. Centric is the latest in a flurry of new African-American targeted network announcements over the past year -- although it's the first to have major entertainment media company backing.
Centric will initially feature entertainment/reality fare, but Baker said it could offer some news and public affairs programming in the near future.
How about airing NBC's GENERATIONS?
