ABOUT WE LOVE SOAPS

Where the Legacy of Soaps Meets the Future of Storytelling

Founded in 2007, We Love Soaps was built on a simple belief: that serialized storytelling deserves to be celebrated with intelligence, respect, and genuine passion. What began as a small blog has grown into a leading multimedia destination for fans, creators, and anyone who understands the cultural power of soaps.

Soap operas are more than entertainment — they are a living archive of emotion, community, and continuity. Our mission is to honor that legacy while championing the bold new voices redefining the genre for the digital age.

What We Do

We Love Soaps serves as a bridge between the Golden Age of daytime television and the rapidly evolving world of digital drama. Our platform is a hub for:

Industry Insight

Thoughtful analysis, commentary, and deep dives into the craft and business of serialized storytelling.

Archival History

Preserving the genre’s rich past through features like Flashback articles and Today in Soap Opera History.

Exclusive Interviews

In‑depth conversations with daytime legends, indie innovators, and rising stars, showcased through our signature web series We Love Soaps TV.

Supporting the Future of the Genre

We don’t just document history — we help shape what comes next. As early champions of the Indie Soap Movement, We Love Soaps recognized the potential of web series long before they became a cultural force. In 2009, we launched the Indie Series Awards, spotlighting the creators who are pushing serialized storytelling into new territory.

Our Vision

Founder Roger Newcomb created We Love Soaps to elevate the conversation around the genre he loved. His vision was clear: to create a space that didn’t look down on soaps, but looked closely at them — celebrating the writing, acting, and production that make serialized drama so enduring and addictive.

Today, our team continues that mission with decades of experience and an unwavering respect for the art form.

Join the Story

Whether you’ve been watching General Hospital or The Young and the Restless for decades, or you’re discovering the vibrant world of digital dramas for the first time, you’re part of a community that spans generations.

Thank you for being part of our story — and for keeping the spirit of serialized storytelling alive.