ABOUT WE LOVE SOAPS

Where the Legacy of Soaps Meets the Future of Storytelling

Founded in 2007, We Love Soaps is a digital media brand dedicated to the art, history, and evolution of serialized storytelling. What began as a niche blog from a New York–based boutique media company has grown into a trusted destination for fans, creators, and industry insiders who recognize the cultural significance of soaps.

At its core, We Love Soaps is built on a straightforward idea: this genre deserves serious coverage—thoughtful, informed, and driven by genuine passion.

The foundation for the site dates back to the early 2000s, when welovesoaps.com served as a curated hub for soap opera resources. That early vision expanded into a full editorial platform in 2007, laying the groundwork for what the brand is today.

What We Do

We Love Soaps connects the legacy of daytime television with the fast-moving world of digital drama.

Industry Insight
Smart, focused analysis of the craft, business, and evolution of serialized storytelling.

Archival Coverage
Ongoing preservation of soap history through features like "Today in Soap Opera History" and "Flashback" articles.

Exclusive Interviews
Original conversations with daytime veterans, indie creators, and emerging talent, featured across We Love Soaps TV.

Supporting the Future of the Genre

We Love Soaps has long been ahead of the curve in recognizing where the genre is headed. As early supporters of the indie soap movement, the platform championed digital series before they gained mainstream traction.

In 2009, that commitment led to the launch of the Indie Series Awards, honoring the creators expanding the boundaries of serialized storytelling.

Our Vision

Founder Roger Newcomb created We Love Soaps to raise the standard of how the genre is covered. The goal was never to treat soaps as a guilty pleasure—but to examine them with the same respect given to any other form of storytelling.

That approach continues today, guided by experience, consistency, and a deep understanding of the medium.

Join the Story

Whether you’ve followed General Hospital for decades or are just discovering digital dramas, We Love Soaps brings you closer to the stories—and the people behind them.