SOAPnet Grows in Primetime For Fourth Straight Month

SOAPnet has announced continued growth in its primetime ratings with the release of the May 2009 Nielsen numbers.

Prime (M-Su, 8:00 p.m.-11:00 p.m.)

Powered by record or near-record deliveries for ALL MY CHILDREN and ONE LIFE TO LIVE, May ‘09 wrapped as SOAPnet’s most-watched May in the net’s history in key Women 18-49 (142,000), and third-most-watched month ever, climbing by a solid 27% over year-ago levels (112,000 - May ‘08).

◦ In Total Viewers (361,000), May ‘09 qualified as the net’s most-watched May, increasing by 15% year to year (vs. 313,000 - May ‘08).

ALL MY CHILDREN (M-F, 8:00-9:00 p.m.)

◦ ALL MY CHILDREN generated the show’s second-largest monthly audience of all time on SOAPnet in May ‘09 in Women 18-49 (193,000), falling just shy of February ’05’s record (201,000.) In Total Viewers (464,000), May ‘09 also wrapped as the show’s top-ranked May ever, and fifth-most-watched month ever.

◦ Impressively, in the 2008/09 season to date, ALL MY CHILDREN has recorded its five biggest monthly Total Viewer audiences ever on the network: March ‘09 (500,000), April ‘09 (485,000), November ‘08 (466,000), October ‘08 (465,000) and May ‘05 (464).

◦ Versus year-ago levels, ALL MY CHILDREN climbed by an impressive 42% in Total Viewers (464,000 vs. 327,000) and by 80% in Women 18-49 (193,000 vs. 107,000).

ONE LIFE TO LIVE (M-F, 9:00-10:00 p.m.)

◦ Growing its audience for the fifth straight month, May ‘09 ranked as ONE LFIE TO LIVE's most-watched month ever in core Women 18-49 (179,000), up by a substantial 33% year to year (135,000 - May ‘08).

◦ In Total Viewers, 2008/09 season to date, ONE LIFE TO LIVE has delivered the series’ 3 largest Total Viewer monthly audiences on record: April ‘05 (460,000), November ‘08 (446,000) and May ‘09 (445,000).

◦ In Total Viewers, ONE LIFE TO LIVE delivered its largest May audience ever on SOAPnet (445,000), and third biggest overall, jumping by 14% over year-ago levels (392,000 - May ‘08).

Source: Nielsen Media Research (National Ratings, May 09: 4/27/09-5/31/09; 2008/09 Season to Date: 9/29/08-5/31/09 - Most Current).