Sunday night's Season 3 premiere of AMC's MAD MEN saw a significant viewership increase -- up 33% from last year, to 2.8 million viewers. That's the show's largest audience ever. Adults 18-49 jumped 71%, from 705,000 to 1.2 million.
Meanwhile, ARMY WIVES hit 4 million Sunday night on Lifetime, a season high for the primetime soap.
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