From the NBC press release: For the week of November 16-20, DAYS OF OUR LIVES (1.4 rating, 9 share among women 18-49, 1.1/7 among women 18-34) ranked #2 among network daytime series in women 18-49 rating and tied for #1 in the women 18-34 demo. DAYS matched its highest women 18-49 rating in 11 months (since the week of December 8-12, 2008) and tied its highest women 18-34 rating in 10 months (since the week of January 12-16).Compared with the same week last year, DAYS was up 15 percent last week in women 18-49 viewers (946,000 vs. 820,000), 24 percent in women 25-54 (1.064 million vs. 855,000) and 16 percent in total viewers (3.1 million vs. 2.7 million).
Season to date, DAYS is tied for #2 in both the women 18-49 race and the women 18-34 category.
DAYS is delivering its biggest audiences at this point in the season in three years in women 18-49, women 25-54 and total viewers.
Season to date, DAYS is up 10 percent in women 18-49 (987,000 vs. 901,000), up 14 percent in women 25-54 (1.075 million vs. 946,000) and up 14 percent in total viewers (3.1 million vs. 2.7 million). DAYS is generating the biggest year-to-year gains for any daytime series on any major network in total viewers and women 18-49 viewers.
Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
DAYTIME SOAP OPERAS
