Should we be worried about what Moonves said? What was your take on that?
I believe that he was specifically referring to the P&G shows when he said that. B&B just recently signed a two-year deal with CBS in October, so we have legs with the network. Y&R signed a similar deal around the same time.
So there’s no cause for concern? I hate to be paranoid here but a lot of us were creeped out by Moonves’ cold, cavalier attitude toward soaps in that CNBC interview he gave on the day of the cancellation. He’s just not showing the love.
I think we’re now down to the six soaps that will survive. For me there was no surprise that ATWT was cancelled. Their business model wasn’t working. I had [prior to the cancellation] spoken to people at P&G and they were very free with the information that they were losing money and they wanted to either find a way to make ATWT profitable or get out of the game. So they had to pull the plug and CBS had to pull the plug.
So you’re saying P&G wanted this?
P&G is a big company and they’re more focused on selling their products and less concerned about their shows. They certainly care about their fans…but it was time.
Read the complete interview here.
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