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Insights Into YouTube Hits

The Washington Post published a story on Friday about THE BEAUTIFUL LIFE's debut on YouTube which included some interesting commenary on YouTube hits.

YouTube does not post figures that would let you know how many unique views a video gets. That information is available only to the party that uploaded the video.

YouTube also will not disclose for how many seconds, or nanoseconds, someone must have watched, say, Episode 3 of THE BEAUTIFUL LIFE to count as a view. A YouTube spokesman told The TV Column, "It's based on a system I can't really go into -- we count views in a manner that accurately demonstrates real use of video."

Understanding the unique views and how much a person actually watched will be key statistics as more shows launch and/or move to the web.