Nielsen Speeding Up Single-Source Measurement PlanNielsen is fast-forwarding its plan to monitor viewers' Web habits in order to help clients understand, among other things, whether their advertising or TV promotion is working. The company announced Dec. 1 that it will complete a full roll out of Internet measurement as part of its existing TV panel by August 31, 2010.
Separately, the measurement company will announce in the coming weeks a timeline for tracking Web video viewing that will ultimately help media companies and agencies see viewing behavior between the TV and Web more clearly.
The end game would be monetizing Web viewing of TV more effectively as Nielsen prepares to develop a new model for C3, or commercial ratings, that would include shows watched online. The idea of tracking consumers' media habits on TV and online is referred to as single-source measurement. Nielsen already tracks Web viewing, as do ComScore and other players, via separate services that are not associated with its TV sample.
It's Official: UGLY BETTY moving to Wednesdays
Sources confirm that the show’s moving to Wednesdays at 10 pm/ET, most likely when it returns from its holiday hiatus in January.
Stephanie Hunt, the rock 'n' roll newcomer on FRIDAY NIGHT LIGHTSHunt's Devin, an indie-rock-obsessed lesbian bass player, has now become a fixture in the fictional town of Dillon. “There’s conflict in that because there’s not a lot of confident lesbians in high school that could just be together,” Hunt said. “So there’s a feeling that she’s a little bit alone. It would be easy for her to say she’s not gay just to be able to fit in more. Fighting for what you want could be a little more challenging, as well as more lonely. That’s what Devin is going through.”
VIDEO: Peter Bergman celebrates 20 years on Y&R
To help celebrate the anniversary, Bergman's THE YOUNG AND THE RESTLESS co-star Billy Miller interviewed him.
INTERVIEW: DAYS star Alison Sweeney (Sami)"Balancing is exactly the right word because it is all about finding time for everything. But for me, it doesn't have to balance at the end of the day (like a checking account), it has to balance end of the week, end of the month, at the end of the year. You have to feel like you didn't let any of those balls drop. Every day I just try to make the best choices I can and then I look back on the week and try to figure out how that week went, and what I need to make more time for."
Atlanta mayor's race focuses on gay voters
A neck-and-neck mayoral runoff pitting a black man against a white woman has spurred intense discussions about race and politics in the South's most important city (Atlanta, not Llanview, PA). But in recent days, the two campaigns have also turned their attention to a demographic beyond race that may ultimately sway today's election: the gay vote.
Nollywood and AfricaMagic: Pushing the Nigerian motion picture industry to the next level
Apart from ensuring that the films meet certain specifications required for digital broadcast, MultiChoice has been investing in skills acquisition projects among Nollywood practitioners. M-Net was commissioned by MultiChoice Nigeria in 2007 to organise continental-wide training initiative, which led to 14 Nigerian TV interns visit to Johannesburg, South Africa as part of the skills sharing and training project. The 14 Nigerians returned to Nigeria with a wealth of new knowledge about soap opera production. This knowledge was put to vital use when M-Net began production of its first-ever studio-based Nigerian soap opera, TINSEL.
More Classic ATV Network Releases
EMERGENCY WARD TEN - Volume Three is due to be released on DVD in early 2010 by Network DVD and ITV Global.
Former FAMILY/FAMILY TIES star Meredith Baxter comes out
"I am a lesbian and it was a later-in-life recognition. Some people would say, well, you’re living a lie and, you know, the truth is – not at all. This has only been for the past seven years...I’ve always lived a very private life. To come out and disclose stuff is very antithetical to who I am...I did not want some tabloid to take the story and make it up -- I wanted it to be in my own words."
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