ABC Daytime put out a press release today promoting their November 2011 sweeps ratings. It was mostly a plug for THE VIEW and THE CHEW.* For the November 2011 sweeps, ABC ranked as Daytime's No. 1 network in Women 18-34 (0.6 rating/187,000 - tie), Women 18-49 (1.0 rating/616,000) and Women 25-54 (1.3 rating/819,000), marking the network's 2nd straight major sweeps victory in Women 18-49 and its 44th consecutive major sweeps at No. 1 in Women 25-54.
* For the 3rd consecutive major sweeps, "The View" was Daytime's No. 1 program in Women 18-34 (0.7 rating/223,000), and ranked a competitive No. 2 in Women 18-49 (1.1 rating/731,000) and Women 25-54 (1.6 rating/982,000).
* Posting growth each week during November Sweeps 2011, "The Chew" equaled "All My Children's" November Sweeps 2010 average in Total Viewers (2.3 million apiece).
o In fact, during the week of November 24, 2011, the final week of sweeps, "The Chew" delivered another series high in Total Viewers (2.5 million), growing its audience for an impressive 7th consecutive week.
* In Women 18-49, "The View" (No. 2 - 1.1 rating/731,000), "One Life to Live" (No. 3T - 1.0 rating/648,000) and "General Hospital" (No. 3T - 1.0 rating/620,000) ranked among Daytime's Top 3 programs during November Sweeps 2011.
* In Women 25-54, ABC delivered 3 of Daytime's Top 4 programs during November Sweeps 2011: "The View" (No. 2 - 1.6 rating/982,000), "General Hospital" (No. 3 - 1.4 rating/828,000) and "One to Live" (No. 4T - 1.3 rating/814,000).
Following are Daytime lineup ratings averages, plus Top 5 Programs Ranks – November 2011 Sweep:
Daytime Rank: Total Viewers Women 18-49 (Rtg/000s)
No. 1 CBS 3.34m No. 1 ABC 1.0/616,000
No. 2 ABC 2.78m No. 1 NBC 0.9/595,000
No. 3 NBC 2.37m No. 3 CBS 0.9/571,000
Top 5 Daytime Programs in Women 18-49 (rank based on rating)
Program Net Rtg/000s
The Young & the Restless CBS 1.4/887,000
The View ABC 1.1/731,000
One Life to Live ABC 1.0/648,000
General Hospital ABC 1.0/620,000
Bold & the Beautiful CBS 0.9/604,000
Days of Our Lives NBC 0.9/595,000
The Price is Right ½ CBS 0.9/555,000
Source: NTI, Live + Same Day. Sweeps 2011: 10/27-11/23/11; Final Week of Sweeps: 11/24-11/26/11. "The Price is Right" = 11:00 a.m. - 12:00 p.m..
DAYTIME SOAP OPERAS
