Sunday is definitely soap day in primetime at least. ONCE UPON A TIME, DESPERATE HOUSEWIVES, GCB, ARMY WIVES, THE GOOD WIFE, THE WALKING DEAD are just some of the serials that aired new episodes this week. But how did they do in the Nielsen ratings? Below is a roundup of ratings reports we have so far.From CBS:
From 9:30-10:30PM, THE GOOD WIFE was first in households (6.0/09), viewers (9.15m), second in adults 25-54 (2.8/06) and adults 18-49 (2.0/05). Note: This includes 14 minutes of THE AMAZING RACE 20 and does not include the last 14 minutes of THE GOOD WIFE.
From ABC:
Sunday Night (7:00-11:00 p.m.)
ABC ran in a virtual tie for No. 1 on Sunday in Adults 18-49 with an NCAA Basketball overrun-boosted CBS (2.2/6 vs. 2.3/6 - pacing within 1-tenth of a rating point and tied in audience share). The NCAA Basketball tournament ran approximately 43 minutes into primetime. In addition, the Net won the night across all key Women demographics (W18-34/W18-49/W25-54).
"Once Upon a Time" (8:00-9:00 p.m.)
More than doubling its lead-in at 8:00 p.m. (+123%), ABC's "Once Upon a Time" posted a strong first-place finish in its hour among Adults 18-49, leading runner-up CBS' "Amazing Race XX" by 12% (2.9/8 vs. 2.6/7). The Disney-owned drama was once again Sunday's No. 1 broadcast series in the key young adult sales demo.
* Continuing to grow its time period year to year, "Once Upon a Time" boosted its slot by 16% in Adults 18-49 over the same night last year ("Secret Millionaire" on 3/20/11 = 2.5/7).
"Desperate Housewives" (9:00-10:00 p.m.)
ABC's "Desperate Housewives" (2.5/6) led the pack in the 9 o'clock hour in Adults 18-49 (tying Fox's comedies), beating out CBS' "The Good Wife" by 14% (2.2/5) and the first hour of NBC's "Celebrity Apprentice" by 56% (1.6/4).
* Growing its overall audience for its 4th consecutive airing, ABC's "Housewives" marked its most-watched broadcast in over 4 months (9.0 million) and hit an 8-week high in Adults 18-34 - since 11/13/11 and 1/22/12, respectively.
"GCB" (10:00-11:00 p.m.)
For the 2nd week in a row, ABC's "GCB" (2.0/5) ranked No. 1 in the 10:00 p.m. hour in Adults 18-49, tying the second hour of NBC's 2-hour "Celebrity Apprentice" and beating CBS' "CSI: Miami" by 11% (1.8/5). In addition for the 3rd week running, the new ABC drama held the No. 1 position in its time period with Adults 18-34, and across all key Women (W18-34/W18-49/W25-54).
* "GCB" was up dramatically for ABC in the hour year to year among viewers (+34% - 6.3 million vs. 4.7 million) and young adults (+82% - 2.0/5 vs. 1.1/3), over season finale drama programming on the year-ago night ("Detroit 1-8-7" finale).
* Building week to week in Women 18-34 (+5%), "GCB" marked a series-high in the key young women demo.
From EW.com:
AMC’s THE WALKING DEAD finale set a ratings record for the network, clocking a truly impressive 9 million viewers. The second season closer was the show’s highest-rated episode ever (and AMC’s most-watched episode of regular series television ever). A full 6 million of those viewers were among adults 18-49, too, which is quite a trick to pull off. WALKING DEAD ranks as the top-rated show in cable history among the adult demo.
DAYTIME SOAP OPERAS
