In its Labor Day return, SWITCHED AT BIRTH ranked as Monday’s #1 scripted cable TV telecast in Women 18-49 (811,000/1.3 rating) and Females 12-34 (870,000/1.9 rating), the #1 scripted cable TV telecast in primetime in Women 18-34 (463,000/1.4 rating), and was the #1 scripted cable TV telecast in its time period in Adults 18-34 (649,000/0.9 rating), Adults 18-49 (1.13 million/0.9 rating) and Viewers 12-34 (1.11 million/1.2 rating).
The SWITCHED AT BIRTH episode, which featured the debut of Justin Bruening as Chef Jeff, posted sizeable gains over last spring’s finale (3/20/12) in core demos, including by 32% in Total Viewers (2.25 million vs. 1.71 million), by 15% in Adults 18-49 (1.13 million vs. 979,000) and by 13% in Viewers 12-34 (1.11 million vs. 979,000).