DALLAS Down 25 Percent In Overnights, Time-Shifted Viewing Boosts Premiere

Roger Newcomb February 05, 2013
Judith Light and Patrick Duffy in DALLAS - Photo: Skip Bolen/TNT
Coming off last Monday's opener watched by 2.98 million, TNT's DALLAS slipped another 25 percent to pull 2.23 million viewers, according to The Hollywood Reporter. The numbers were off less than its second episode drop last season (31 percent). DALLAS pulled 917,000 viewers in the adults 25-54 demographic.

Meanwhile, DALLAS fans have already boosted its premiere audience considerably through early time-shifted viewing. The two-hour season opener has risen to 3.7 million viewers in Live + 3 delivery, with key demos growing to more than 1.5 million adults 25-54 and 1.3 million adults 18-49.
Roger Newcomb

Posted by Roger Newcomb

Roger Newcomb is a New York–based producer, writer, and media entrepreneur. He is the founder and executive producer of the Indie Series Awards and publisher of the We Love Soaps and Serial Scoop blogs. He's also executive producer/host of interview series We Love Soaps TV and the upcoming Soap Opera Time Capsule.