page. DAYTIME RATINGS: Y&R, B&B, GH, DAYS All Down

DAYTIME RATINGS: Y&R, B&B, GH, DAYS All Down

Roger Newcomb February 23, 2013
The daytime Nielsen ratings are in for the week of February 11-15, 2013. All four daytime soap operas were down in Total Viewers, Women 18-49 viewers and Women 18-34 viewers.

From SON:
Total Viewers (versus last week/versus same week last year)
1. THE YOUNG AND THE RESTLESS 4,600,000 (-164,000/-144,000)
2. THE BOLD AND THE BEAUTIFUL 3,520,000 (-68,000/+235,000)
3. GENERAL HOSPITAL 2,642,000 (-176,000/+480,000)
4. DAYS OF OUR LIVES 2,446,000 (-126,000/-22,000)

Women 18-49 Viewers
1. THE YOUNG AND THE RESTLESS 882,000 (-48,000/-90,000)
2. THE BOLD AND THE BEAUTIFUL 759,000 (-1,000/+19,000)
3. GENERAL HOSPITAL 571,000 (-41,000/+44,000)
4. DAYS OF OUR LIVES 510,000 (-50,000/-16,000)

Women 18-34 Viewers
1. THE YOUNG AND THE RESTLESS 208,000 (-60,000/-29,000)
2. THE BOLD AND THE BEAUTIFUL 183,000 (-48,000/+36,000)
3. GENERAL HOSPITAL 177,000 (-59,000/+5,000)
4. DAYS OF OUR LIVES 163,000 (-28,000/+19,000)
Roger Newcomb

Posted by Roger Newcomb

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2 Comments

  1. DougFebruary 23, 2013 at 12:15 PM

    ugh...bad news all around...plus DALLAS and SMASH tanking in season 2. Whatever happened to viewer loyalty?

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  2. woodstockdadFebruary 23, 2013 at 4:25 PM

    Smash took too long to come back, and Dallas premiered the second season on a different night, and RIGHT after Larry Hagman died.

    Daytime rating - it's a bigger deal that both B&B and GH are WAY up over this same time last year.

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