The daytime Nielsen ratings are in for the week of February 25-March 1, 2013. All four daytime soap operas were down in Total Viewers after all four were up the previous week and all four were down the week before that. Notice a trend?From SON:
Total Viewers (versus last week/versus same week last year)
1. THE YOUNG AND THE RESTLESS 4,614,000 (-112,000/+261,000)
2. THE BOLD AND THE BEAUTIFUL 3,558,000 (-67,000/+459,000)
3. GENERAL HOSPITAL 2,765,000 (-120,000/+362,000)
4. DAYS OF OUR LIVES 2,517,000 (-217,000/-31,000)
Women 18-49 Viewers
1. THE YOUNG AND THE RESTLESS 897,000 (+9,000/+27,000)
2. THE BOLD AND THE BEAUTIFUL 750,000 (-3,000/+65,000)
3. GENERAL HOSPITAL 672,000 (+2,000/+15,000)
4. DAYS OF OUR LIVES 547,000 (-73,000/-25,000)
Y&R and GH have increased in Women 18-34 viewers in consecutive weeks.
Women 18-34 Viewers
1. THE YOUNG AND THE RESTLESS 224,000 (+19,000/+16,000)
2. GENERAL HOSPITAL 219,00 (+18,000/+47,000)
3. THE BOLD AND THE BEAUTIFUL 175,000 (-11,000/-23,000)
4. DAYS OF OUR LIVES 168,000 (-26,000/-15,000)
RELATED:
- CBS Daytime Lineup Posts Year-to-Year February Growth
DAYTIME SOAP OPERAS
