For the week of August 4-8, 2014, Days of our Lives was up for the second consecutive week in Total Viewers (+48K), as well as viewers in the key demographics: Women 18-49 (+20K), Women 18-34 (+12K) and Women 25-54 (+4K). The Bold and the Beautiful was up on Total Viewers (+75K), Women 18-34 (+12K) and Women 25-54 (+15K). General Hospital was up in Women 18-49 (+27K), Women 18-34 (+16K) and Women 25-54 (+18K). The Young and the Restless was up in Total Viewers (+57K0 but down in all the demos. Check out a breakdown of the Nielsen ratings below:Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,438,000 (+57,000/-82,000)
2. The Bold and the Beautiful 3,522,000 (+75,000/+77,000)
3. General Hospital 2,805,000 (-63,000/+345,000)
4. Days of our Lives 2,404,000 (+48,000/+8,000)
Women 18-49 Viewers
1. The Young and the Restless 673,000 (-49,000/-113,000)
2. General Hospital 602,000 (+27,000/+25,000)
3. The Bold and the Beautiful 591,000 (-10,000/-76,000)
4. Days of our Lives 549,000 (+20,000/+23,000)
Women 18-34 Viewers
1. The Young and the Restless 179,000 (-14,000/-66,000)
2. General Hospital 178,000 (+16,000/-17,000)
3. The Bold and the Beautiful 167,000 (+12,000/-33,000)
4. Days of our Lives 147,000 (+12,000/-2,000)
Women 25-54 Viewers
1. The Young and the Restless 1,038,000 (-41,000/-75,000)
2. The Bold and the Beautiful 851,000 (+15,000/-75,000)
3. General Hospital 797,000 (+18,000/+35,000)
4. Days of our Lives 690,000 (+4,000/+28,000)
(via SON)
DAYTIME SOAP OPERAS
