The Live + Same Day daytime ratings are in for the week of March 9-13, 2015. General Hospital (503K) and Days of our Lives (422K) reach new lows in the women 18-49 demographic. The Bold and the Beautiful was up 1K in female viewers age 18-34 and was ahead of the same week last year in both women 18-34 and women 25-54 (as was The Young and the Restless).Below is a breakdown of the daytime soap opera Nielsen ratings by category:
Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,834,000 (-304,000/+159,000)
2. The Bold and the Beautiful 3,501,000 (-308,000/-38,000)
3. General Hospital 2,820,000 (-422,000/+263,000)
4. Days of our Lives 2,260,000 (-183,000/-223,000)
Women 18-49 Viewers
1. The Young and the Restless 822,000 (-54,000/-77,000)
2. The Bold and the Beautiful 594,000 (-38,000/-21,000)
3. General Hospital 503,000* (-139,000/-64,000)
4. Days of our Lives 422,000* (-63,000/-152,000)
* New all-time low
Women 18-34 Viewers
1. The Young and the Restless 248,000 (-2,000/+73,000)
2. The Bold and the Beautiful 188,000 (+1,000/+24,000)
3. General Hospital 157,000 (-44,000/-30,000)
4. Days of our Lives 114,000 (-14,000/-33,000)
Women 25-54 Viewers
1. The Young and the Restless 1,167,000 (-38,000/+56,000)
2. The Bold and the Beautiful 863,000 (-45,000/+15,000)
3. General Hospital 710,000 (-137,000/-55,000)
4. Days of our Lives 581,000 (-34,000/-90,000)
The Bold and the Beautiful averaged 3.97M total viewers during the February sweeps ratings period, up +2% from a year ago and its largest February audience since 2008.
(via SON)
DAYTIME SOAP OPERAS