Today in Soap Opera History (December 13)

Don MacLaughlin & Virgina Dwyer starred in THE ROAD OF LIFE
on both television and radio.

On this date in...

1954: Procter & Gamble's popular radio soap THE ROAD OF LIFE, created by Irna Phillips in 1937, made its television debut on CBS in the 1:15-1:30 p.m. ET time slot.

Because many CBS affiliates chose to run local news and talk shows during this time, the program never achieved the popularity it might have and aired its last TV episode on July 1, 1955. The radio version of the show continued into the 1959 season when the golden age of the radio soap opera began to wind down.

Today in Soap Opera History (December 13)

On this date in...

1954: Procter & Gamble's popular radio soap THE ROAD OF LIFE, created by Irna Phillips in 1937, made its television debut on CBS in the 1:15-1:30 time slot.

Because many CBS affiliates chose to run local news and talk shows during this time, the program never achieved the popularity it might have and aired its last TV episode on July 1, 1955. The radio version of the show continued into the 1959 season when the golden age of the radio soap opera began to wind down.