P&G On The Possible End of ATWT

Roger Newcomb August 09, 2009
P&G's Jeannie Tharrington (Director, Communications) spoke to Cincinnati.com about what many are predicting to be a grim future for AS THE WORLD TURNS.

P&G spokeswoman Jeannie Tharrington aknowledges that daytime is a tough TV marketplace, but says the company is committed "to making the best show we can as long as we're on the air." P&G has a contract with CBS to air AS THE WORLD TURNS for the 2009-10 TV season, she says.

AS THE WORLD TURNS has slightly improved of late and has been promoting the show with an "Everyday Counts" campaign.
Roger Newcomb

Posted by Roger Newcomb

Roger Newcomb is a New York–based producer, writer, and media entrepreneur. He is the founder and executive producer of the Indie Series Awards and publisher of the We Love Soaps and Serial Scoop blogs. He's also executive producer/host of interview series We Love Soaps TV and the upcoming Soap Opera Time Capsule.