The Daytime Emmy Awards improved substantially on their ratings from last year averaging 5.6 million viewers on Sunday night and a 1.1 rating in adults 18-49. Last year's ceremony averaged 2.68 million viewers on The CW. This years' telecast led its two-hour time period in totoal viewers but trailed FOX's animation reruns and NBC's LAW & ORDER: CRIMINAL INTENT in the demo.
The 5.6 million viewers was more than double the total for the 2009 Daytime Emmys, which aired on The CW in late August. It's also a slight improvement over the 2008 awards on ABC (5.4 million). In 1993, the Daytime Emmys hit a high of almost 22 million total viewers when it aired on ABC.
DAYTIME SOAP OPERAS
