Record 2.8 Million Viewers Tune-In for Season Two Premiere of OWN's THE HAVES AND THE HAVE NOTS

Roger Newcomb January 09, 2014
OWN's season two premiere of the Tyler Perry soap opera THE HAVES AND THE HAVE NOTS on Tuesday night (January 7 at 9 p.m. ET/PT) delivered record numbers, earning 2.8 million total viewers and becoming the #1 season premiere in OWN history across all key demos. The episode ranked as the highest telecast in series history, posting double-digit growth in W25-54 (up +59%) and total viewers (up +57%) versus the season one premiere (May 28, 2013). It also saw double- digit growth versus the prior season average, up +58% in W25-54 and +53% in total viewers and was up +13% in W25-54 and +7% in total viewers versus the fall finale (September 3, 2013).

The episode was also the #2 telecast in OWN history among W25-54 (2.49 rating, 1.1 million), behind OPRAH'S NEXT CHAPTER with Bobbi Kristina Houston (March 11, 2012), and the #3 telecast in OWN history among total viewers, behind OPRAH'S NEXT CHAPTER with Bobbi Kristina Houston and OPRAH'S NEXT CHAPTER Lance Armstrong Pt. 1 (January 17, 2013).

THE HAVES AND THE HAVE NOTS follows the complicated dynamic between the rich and powerful Cryer family and the hired help who work in their opulent mansion set in Savannah, Georgia. The season premiere episode picked up from the cliffhanger fall finale where a horrific accident left viewers wondering who survived. The series stars John Schneider and Tika Sumpter.

Source: The Nielsen Company
Roger Newcomb

Posted by Roger Newcomb

Roger Newcomb is a New York–based producer, writer, and media entrepreneur. He is the founder and executive producer of the Indie Series Awards and publisher of the We Love Soaps and Serial Scoop blogs. He's also executive producer/host of interview series We Love Soaps TV and the upcoming Soap Opera Time Capsule.