CBS announced today that it has renewed the daytime drama The Bold and the Beautiful through the 2027-2028 television season. The renewal will bring the show through its 41st season.
The Bold and the Beautiful follows the entangled lives, passionate loves and high-stakes dramas of the Forrester, Logan and Spencer families, set against the backdrop of the glamorous Los Angeles fashion world and the family’s fashion house, Forrester Creations. The series debuted on CBS on March 23, 1987.
With seven days of multiplatform viewing, The Bold and the Beautiful averages nearly 3.2 million viewers. Streaming of the series on Paramount+ is up by +8% year over year.
The Bold and the Beautiful recently celebrated its 38th anniversary on March 23, along with original cast members John McCook and Katherine Kelly Lang.
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